Setting up at a fair or trade show can be a daunting task. What items should you display? How many items? How should you arrange them?
The most important thing is the welcoming factor. If prospective customers are intimidated, they won’t get close enough to see your products on offer. A nice open, airy and home-like feeling is recommended.
Keeping your shelves and displays full is important too as well as a neat display.
Don’t forget to think vertically! Displaying products at eye-height is ideal for capturing the attention of passers by.
Contrasting colours can also help, displaying a white product on a white table top, will camouflage it and result in poor sales.
If space is tight, try rotating displays to show more products in less space.